We set out to move away from the showroom feel and bring in the atmosphere of an elegant apartment, avoiding the neutral, templated interiors typical of sales units. so visitors can picture their dream of home before they buy.
The aim was to widen buyers’ idea of contemporary living beyond the «table, chair, sofa» formula, without alienating them with the unfamiliar. Instead, the interior invites them to imagine a future home that is cozy, modern and attainable.
The resident, as conceived for the complex, is a young family with an interest in art, an active lifestyle, and a love of nature and travel. This is an audience with a trained eye and high standards for taste and quality, always eager to broaden their horizons. For them, the interior should reflect its owner’s taste and cultural background.
The apartment pairs contemporary art with light walls that serve as canvases, leaving room for residents to fill their home with meaningful objects over time. Natural-material accents and a multifunctional layout together meet the full range of modern housing needs.
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